Ever heard of TrackMan? Probably not. And that’s fair — for nearly two decades the company has lived a quiet life outside the mainstream spotlight. A low-profile tech adventure from the Danish engineering scene. But inside golf, baseball and now football, TrackMan is one of the most valuable tools elite clubs keep close to their chest.
Its radar systems have dominated golf and reshaped Major League Baseball. Now TrackMan is turning its focus to football — and they’re entering the sport with a level of precision that could change how players train shooting, set pieces and technique. Potentially the difference between winning and losing… and between millions gained or lost. Ball flight, spin, speed, and the entire physics of the strike are suddenly measurable, visible and understandable at a level once reserved for the world’s richest clubs.
From Danish Startup to Global Sports Data Giant
The story begins in Denmark in 2003, when Klaus Eldrup-Jørgensen and Frederik Tuxen set out to build the most accurate ball-tracking system on the planet. What started as a clever engineering idea quickly became a global standard in sports data.
Today TrackMan radar is used on every PGA Tour course, in every MLB stadium in the United States, in Japan’s top baseball league (NPB), and at more than 10,000 golf facilities worldwide. Whenever a potential hole-in-one or home run has to be measured flawlessly, TrackMan is the technology behind it.
Now football is next — and several top clubs are already underway. As TrackMan puts it: “We want to bring the same objective feedback golfers and baseball players have relied on for years into the world’s biggest sport.”
World-Class Precision Arrives in Football
Here’s how the football version works: The moment a player strikes the ball, TrackMan captures the entire 3D flight in real time. It doesn’t just tell you if the shot was good or bad — it explains why. The radar reads the speed, the spin, the side-spin, the launch angle, the curve, the peak height, the landing point and the precision down to the millimetre. As TrackMan itself says: “Our radar measures things cameras simply cannot see.”
This makes the system brutally effective for free-kicks, shooting drills, crosses, long passes — every detail that decides matches. Coaches get the full 3D ball flight instantly on an iPad inside an interactive environment, paired with a perfectly synced iPhone video. It’s immediate feedback. No guesswork. No delay.
From Feeling to Facts
For decades, football technique has been built on intuition. Players talk about how a strike “feels” when they hit it clean. TrackMan turns that feeling into documentation.
The system shows exactly where the spin starts, why a strike drifts, or why a free-kick drops two metres too early. Nothing is left to subjective judgment.
International Clubs Are Already Testing It
TrackMan Football is already used in high-performance environments. One of the early Premier League adopters is Aston Villa, who have implemented the system in their technical training setups. In the United States, several NCAA Division 1 programmes use TrackMan to improve decision-making and accuracy in their kicking units. As Ben Albert, Special Teams Coach at the University of Massachusetts Amherst, puts it: “We can go back and look at the empirical data and make decisions based off it.”
Lightning-Fast Feedback That Speeds Up Development
When the player has struck the ball, the data is already on the screen by the time they return to their starting point. The learning cycle becomes instant. Players see their strike, understand the mechanics, adjust their technique and improve the next attempt — all in one continuous loop. It’s hard not to admire the simplicity.
From the National Teams to Youth Academies
Despite being powerful enough for Europe’s top leagues, TrackMan is incredibly simple to set up. One radar. One tablet. A few minutes of prep. That’s it.
The system is already used in youth academies, talent centres, individual performance programmes and ambitious grassroots environments that want more data-driven training. Even clubs without professional analysts can run it effectively.
TrackMan is built for the top — but engineered to work at all levels of the game. Of course, that comes with a certain price tag.
A Danish Champion Club Showed the Way
In Denmark, FC Midtjylland was among the first clubs to integrate TrackMan into their data-driven approach to finishing and set pieces. According to the club’s former analysis lead Mads Buttgereit, later part of the German national team staff, the system changed their entire method: “TrackMan gives us precise information we’ve never had before. It changes how we train set pieces and finishing.”
What Does TrackMan Football Cost?
TrackMan tells Footballogy.net that the price for a full TrackMan Football system is around €65,000 per year, including all equipment needed to run the setup. Potentially the difference between lifting a trophy or walking off the pitch defeated.
This puts TrackMan in a different league than camera-based solutions like Veo or Spiideo — but TrackMan delivers something entirely different: precise, scientific measurement of the strike itself. Camera systems simply can’t match that depth. The price point means the system rarely lands in grassroots clubs, but it is already widespread in academies and performance environments where technical detail is a top priority. And again — it’s powerful enough that some clubs don’t want to admit they use it.
Danish Sports Tech May Be on the Edge of Its Next Breakthrough
Today, TrackMan is a global standard across some of the world’s biggest sports. An invention born on a Danish golf range. Now football is finally next — and just in time to shape a generation of ambitious players ahead of the 2026 World Cup in the US, Canada and Mexico.
More info at: http://www.trackman.com/football
Source: Trackman.com
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