The sports streaming platform DAZN, YouTube and UEFA have recently entered into an agreement to broadcast the ‘Women’s Champions League’ free of charge to all, current and future fans. It announces UEFA on its website .
For the next two years, it will be free of cost and payment walls, when the matches in the women's counterpart to the men's magnificent and ultra-popular tournament, kickstart in a revitalized edition for the upcoming season 21/22.
The tournament has been revitalized in such a way that media rights and sponsor ditto are centralized at UEFA and that the match days do not clash with other major European tournaments. The upgrade of the 'Women's Champions League' is part of UEFA's strategy in women's football, #TimeForAction, which was launched in 2019.
A big bag of money for womens football
The 16 teams that the ‘Women’s Champions League” will consist of will generate € 24 million - which, converted at today's exchange rate, is around DKK 178 million. More than four times as much, in relation to what is distributed, today's date. 23% of these many millions will be used for clubs not represented in the tournament in leagues participating in WCL. A so-called joint and several payment. As many as three Danish teams will have access to the new 'Women's Champions League' setup.
Each club participating in the group stage will receive a minimum of €400,000, and the tournament winner can obtain up to €1.4 million. Read more about the financial foundation here.
THERE IS NO BETTER WAY TO INSPIRE FUTURE GENERATIONS OF YOUNG GIRLS AND BOYS TO PLAY FOOTBALL. WOMEN'S FOOTBALL IS HERE TO STAY AND WILL ONLY GROW STRONGER
UEFA Secretary Aleksander Ceferin
Part of what lays the entire foundation for the significant increase in revenues for women's football is, among other things, the recently concluded agreement on the broadcasts/transmissionsThe 61 matches will be available live and on-demand - and free of charge - on the platforms of the contracting parties, while starting from the 2023/24 season and throughout the agreement period, there will be 19 matches on DAZN’s YouTube channel, while the rest will be broadcast directly on the DAZN platform. During this period, it is expected that fans across Europe and around the world will have to pay to access the matches, unless separate agreements are reached with broadcasters in the respective European - and other interested - countries.
Enthusiastic UEFA boss
On that occasion, UEFA boss Aleksander Ceferin has enthusiastically spoken. - We are pleased to announce a four-year global partnership with DAZN and YouTube. In the first two seasons, fans all over the world can access and watch for free all matches that allow fans to follow the competition and the very best players in the world. There is no better way to inspire future generations of young girls and boys to play football. Women's football is here to stay and will only get stronger.
Danish star Harder in the center
'Womens Champions League' will have the participation of many big stars, including Danish footballer Pernille Harder, who was one of the main characters when English Chelsea ran with this year's English championship, but then had to see themselves beaten big in the CL final. Harder became the center of attention in the semi-final match in the just-concluded Champions League for women. Here, Harder could net in the final phase of the match, which got the French star Didier Drogba to the keys on twitter with a congratulations and a thank you to Harder, to remind him of his own scoring in 2012. A scoring that also had crucial importance in the Champions League for Chelseas gentlemen then . In the prestigious CL final, however, Harder had to suffer the tort of seeing his team fall behind by a full 4-0 before the break whistle. A match Barcelona ended up winning by the same figures over the English team. and had a crucial significance in the Champions League for Chelsea's men back then.. I den prestigefyldte CL-finale måtte Harder dog lide den tort, at se sit hold komme bagud med hele 4-0 inden pausefløjtet. En kamp Barcelona endte med at vinde med samme cifre over det engelske hold.
'Behind the scenes' with Chelsea's women's team
Interested parties can also get to know Pernille Harder's club, Chelsea FC, and get right behind the facade. You can do this on drtv.dk , where in 10 episodes joins the engine room of the London suburban club's efforts to take over the throne of English women's football . An absolutely worthwhile series, which, however, was created before Harder arrived at the English big club.
For the occasion, DAZN has produced and released a fantastic PR film.Interested parties can also get to know Pernille Harder's club, Chelsea FC, and get right behind the facade. You can do this on drtv.dk , where in 10 episodes joins the engine room of the London suburban club's efforts to take over the throne of English women's football . An absolutely worthwhile series, which, however, was created before Harder arrived at the English big club.
Sources: UEFA.com, EB.dk, BT.dk, DRTV.dk
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